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For questions, media inquiries and/or to receive future press releases, please contact Rebecca Deschenes, Marketing Director at 603-356-1106 or email [email protected]

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Samuel Adams Air & Après Returns to Cranmore Mountain Resort
/ Categories: News

Samuel Adams Air & Après Returns to Cranmore Mountain Resort

North Conway, NH- Samuel Adams Air & Après is set to return to Cranmore Mountain this Saturday, January 27th.  The nighttime showcase combines the thrill and technical skill of some of the best skiers and riders in the sport, alongside cutting edge 3D projection. 

Presented by Samuel Adams, the brewer that helped create the American craft beer revolution, the event will kick off at noon at the base of Cranmore’s North Slope, with a team demonstration, Sam Adams photo booth, sampling and more.  At 5:30pm, DJ Elysha will perform and the 3D projection show will start at 7pm.  Fireworks will start the grand finale of the show and immediately following with be an athlete meet and greet and after party in Zip’s Pub and Grill. 

Pro riders include East Coast Native and 2010 Olympic Medalist and XGames Medalist, Scotty Lago.  “I am super pumped to return to Cranmore for this event.  I’ll be returning with some of the best skiers and snowboarders I could find to be a part of this year’s show- stepping it up even another notch over last year’s event.”

“We are so excited to partner with Sam Adams to bring this event to Cranmore for the second year in a row.” Said Cranmore Marketing Director, Rebecca Deschenes.  “After what we saw and the overwhelming response to last year’s show, we couldn’t say no, and hope we can continue to bring it back, year after year. It’s really such a unique, high-energy and fun event that really appeals to everyone.” 

For more information on this event, visit or

Samuel Adams Air & Après is an SOL Event Production. 


About Sam Adams: The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. That complex and full-flavored beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would become a catalyst of the American craft beer revolution. Today, The Boston Beer Company brews more than 60 styles of beer and continues its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit

About Cranmore Mountain Resort: Cranmore Mountain, located in the heart of North Conway Village in the White Mountains of New Hampshire and only 2.5 hours from the Boston area, has been entertaining families with fun and festive activities for 80 years.  With the base area redevelopment plan now underway, the $50 million Master Plan, Kearsarge Brook Condominiums at Cranmore, will transform the resort into a vibrant mixed-used community with year-round residences and expanded base 

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