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For questions, media inquiries and/or to receive future press releases, please contact Rebecca Deschenes, Marketing Director at 603-356-1106 or email [email protected]

For the 2017-2018 Media Kit, resort photography and logos, click here


Becca Deschenes
/ Categories: News

Improved Snowmaking and Lighting Highlight 2017-18 Season at Bromley, Cranmore and Jiminy Peak

HANCOCK, Mass. (Sept. 28, 2017) - It won't be long now. The Ski Magazine Gear Guide is out; the Denver and Boston Ski Shows are less than two months away; and snowguns at three popular New England resorts are ready to start blasting anytime after November 1, signifying the start of the 2017-18 ski and snowboard season.  

The three Fairbank Group resorts - Jiminy Peak Mountain Resort in western Massachusetts, Cranmore Mountain Resort in New Hampshire's White Mountains, and Bromley Mountain in southern Vermont - have made a number of enhancements in preparation for the coming winter months.

The resorts are embracing airline-like variable (also known as "dynamic") pricing to help skiers and riders save; improving their snowmaking; expanding après ski activities; and introducing electric car charging stations.

Plan Ahead and Save

All three resorts will offer variable pricing this season. Similar to airline pricing, the further in advance skiers and riders purchase a lift ticket, the more they save versus the walk-up day rate. Conditions apply, including no refunds, but for visitors able to plan their trips in advance, consulting the resort's online pricing chart and locking in a ticket price ahead of time, can help stretch their skiing and riding dollars. 

More Juice at Jiminy

As part of Jiminy Peak's commitment to power its resort with 100% renewable energy - thanks to a wind turbine, solar array, and co-generation plant located on-site in Hancock, Mass. - Tesla-specific and ClipperCreek universal EV charging stations will be installed this year, allowing visitors to leave their gas guzzlers at home and take their EV cars to the mountains.

A new four million gallon reservoir will add capacity and energy efficiency to the resort's snowmaking system. Also new is a Pisten Bully 600E+ groomer, bringing energy-saving diesel-electric hybrid power to snowgrooming for the first time at the resort.

Jiminy Peak has also completed installation of LED lights on 21 trails, providing better vision during night skiing with less energy consumption. The comparison with the older lights is, well, night and day - similar to the difference in brightness between a manila envelope and brilliant white copy paper. Learn more at


Cranmore Turns a Spry 80 Years-Old

Cranmore Mountain Resort, located in North Conway, N.H., was founded by local businessman Harvey Gibson and opened for the 1937-1938 season with a single rope tow. The resort and the sport has come a long way - 80 years later, the only thing that's stayed the same is the law of gravity.

The most visible change to Cranmore Mountain Resort is the completion of phase one of its $50 million base area redevelopment plan, Kearsarge Brook Condominiums at Cranmore.  Located at the base of the South Slope, the first phase includes 18 residential units. When completed, the project will bring 106 condominiums to the resort and will include new base lodges and facilities, doubling the existing lodge space.  

Cranmore's unloading zone was also redesigned as part of the first phase; the new larger unloading area includes new paving, drop off parking, sidewalks, and improved decorative lighting.             

To be completed by Christmas is a new Amenities Building located at the base of the resort's tubing park hill.  To be built in two parts, the first segment will include a new outside pool and hot tub area, with an adjacent indoor viewing area and men's and women's changing room. 

The Pool Facility will be reserved for Kearsarge Brook owners on weekends and vacation periods, with a limited number of midweek membership options available to members of Cranmore Fitness. 

The second segment of the building will include first level Tubing and Mountain Adventure Park ticket windows, an employee room, public bathrooms and a small private fitness area for Kearsarge Brook residents. The second level will include a restaurant for the tubing park and a large deck. The projected completion date for this segment is two to three years.   

A new arsenal of 86 SnowGun Technologies "Sledgehammer" snowguns will use 90% of water pumping capacity (versus 50% or less previously), thus reducing electric consumption while producing twice the amount of snow. Cranmore will continue to offer Tesla charging stations, first introduced in fall 2016.

The North Conway, N.H., resort also announced expanded hours for night skiing: until 8 p.m. on Saturday nights and during vacation periods. Night skiing will run off of the South Quad with more beginner terrain accessible while still having access to the North Slope, South Slope, and the Alley trails. In addition, Zip's Pub will be serving later into the evening, featuring a newly expanded menu, on Fridays, Saturdays and during vacation periods.            

Check for a series of 80th anniversary-themed celebrations and events throughout the season.


Bromley Expands Rental Skis, Boots

This family ski resort located in Peru, V.T., which turned 80 years-old last season, has improved its base lodge and sun deck, and added Rossignol Experience 80 skis to its rental inventory of adult high performance options, along with dozens of extra comfortable more Rossignol junior boots to its rental selection.

Slopeside, the resort is upgrading its snowmaking artillery with 10 new, high efficiency SnowGun Technologies guns; and fine-tuning its air compressors to make snow more efficiently.

These two improvements are part of the reason Bromley recently won the 2017 Energy Leadership Award - Project of the Year for Innovation from Efficiency Vermont, which advances sustainable energy solutions for all Vermont homeowners and businesses.           

This enhanced firepower will allow the resort to make snow on its Learning Zone and teaching terrain starting with opening weekend, planned for Nov. 25, weather permitting. Previously, the Snowsports School opened later in mid-December. Learn more at

From three to 83, it's never too late to learn to ski or snowboard.


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About The Fairbank Group

The Fairbank Group, LLC, based at Jiminy Peak and co-owned by the father-son team of Brian Fairbank and Tyler Fairbank, manages and oversees a group of businesses that include the ski resorts Jiminy Peak Mountain Resort, Cranmore Mountain Resort and Bromley Mountain, as well as SnowGun Technologies, EOS Ventures, Bullwheel Productions and other endeavors. For more information visit

Media contact:

Jeff Blumenfeld

Blumenfeld and Assoc. PR

203 326 1200, [email protected]

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